Galaxy Racer appoints new Head of Marketing, India & South Asia – European Gaming Sector News

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Former Garena Esports Job Manager for India, Romeo Misao, joins Galaxy Racer to head up the organisation’s speedy enlargement strategies for the location

Galaxy Racer (GXR), 1 of the speediest-developing esports, gaming and life-style companies in the entire world, headquartered in Dubai, has introduced the appointment of Romeo Misao as the Head of Advertising for India and South Asia. The announcement follows the organisation’s spate of new hires globally and the new signing of Galaxy Racer’s Main Internet marketing Officer, Allan Phang. 

Misao will direct the greatest-in-course regional marketing and advertising initiatives for the two Galaxy Racer and Nigma Galaxy, the aggressive esports division of Galaxy Racer, focusing on the company’s aggressive enlargement strategies across India and the South Asia location.

Misao was beforehand the 1st esports seek the services of in India for Free of charge Fireplace, the award-successful cellular Battle Royale recreation by the leading game’s publisher, Garena. He led and executed esports initiatives for Free Hearth in India and Bangladesh as their Esports Project Supervisor. 

He spearheaded and launched the foremost high quality esports IPs in India that went on to be history-breaking this sort of as the Free of charge Fireplace India Championship Slide 2020 with 300,000 concurrent viewership and the Free Fire Earth Sequence, Singapore 2021 with 1.9 million concurrent viewership on nearby Hindi language streams.

Misao has also worked for award-successful manufacturer BenQ-Zowie, exactly where he drove gaming and esports assignments and contributed to the good results of the brand’s ranking as the No. 1 Gaming Monitor. He led all Internet marketing and Communications for US main show model, ViewSonic in India and contributed to the expansion of the manufacturer in the main exhibit product line with a Leading 3 position in India. This positioned the brand among the major show segments which led to main collaborative advertising jobs with foremost games publishers such as Tencent.

Galaxy Racer was founded in 2019 and at this time has about 100 content creators across Center East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and creating about 2 billion month-to-month views.

Nigma Galaxy, the merger involving Staff Nigma,  champions of The Intercontinental 7 Dota 2, and Galaxy Racer, will be foremost the aggressive esports group division, with an amazing roster of twelve esports groups in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Cellular, BGMI and Free of charge Fireplace, with over 60 male and woman esports athletes from above 20 countries.

Allan Phang, Chief Promoting Officer of Galaxy Racer commented, “Romeo’s wide advertising and marketing encounter and deep awareness of the Indian esports field is vital as part of our strategic initiatives for India. His function is outstanding and I am searching ahead to performing with each other with him. As Galaxy Racer pushes ahead with our intense expansion programs, having a leader of his calibre is crucial to spearhead our internet marketing campaigns. We search forward to acquiring Romeo onboard with us. Welcome to our galaxy!”

Romeo Misao, Head of Internet marketing, India and South Asia of Galaxy Racer commented, “I am fired up to be performing at Galaxy Racer, 1 of the swiftest-increasing esports, gaming and life style organisations globally. I look forward to performing with Allan and my fellow colleagues as we glimpse to associate with manufacturers who are interested in concentrating on Gen Z and Millennials. I can not hold out to unleash the brilliant advertising and marketing initiatives I have in keep for the Indian market and to place Galaxy Racer, Nigma Galaxy and India on the environment map in the world wide esports field.”

Galaxy Racer is building a genuine 360-diploma esports, gaming, information and way of living brand. Their group enterprise, Riva Technology and Enjoyment (RTE), have secured a robust streak of acquisitions, partnerships and model licensing promotions, like the legendary comedian e-book collection publisher Dark Horse Comics, with RTE making many mobile games based on the massively successful The Umbrella Academy comic books and Netflix collection.

Before this calendar year, RTE invested in a number of organizations such as SUB2r who generate broadcast-high quality streaming online video cameras, Recast an more than-the-top rated (OTT) platform, My LADS, an Augmented Reality (AR) know-how engagement agency which powers lover engagement, the major video games publisher Rogue Online games and OKLetsPlay, the major system for gamers to compete each individual other in competitions towards other players throughout the globe. 

RTE also owns a majority stake in world wide game titles producer Firefly Game titles, who have practical experience functioning with significant studios and models for globe-renowned mental houses (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Enjoyment, a shopper enjoyment solutions business, to deliver and publish mobile game titles based mostly on their strike qualities L.O.L Shock!™ and Rainbow Substantial, both featured on Netflix.

Galaxy Racer has a short while ago brought onboard former Disney government Guenther Hake, Senior Vice President and General Manager of Disney Shopper Items in Better China and CEO at Oriental DreamWorks, who will be assisting in an advisory function with Galaxy Racer’s brand partnerships, shopper items, apparel and merchandising endeavours. 

Galaxy Racer has also recruited Danny Lopez as Main Information Officer, who was formerly the Director of Brand and Written content at Guild Esports, an esports workforce co-owned by David Beckham, in which he led the artistic written content advancement and execution across the board.

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